Jesse Itzler is an entrepreneur, author, and former rapper known for his unconventional approach to life and business. He gained widespread recognition with his New York Times bestselling book "Living with a Seal," which chronicles his experience training with a Navy SEAL. Beyond writing, Itzler cofounded Marquis Jet, the world's largest prepaid private jet card company, which was later sold to Berkshire Hathaway/NetJets. He also played a pivotal role in popularizing coconut water through Zico, a brand acquired by The Coca-Cola Company.
Itzler's eclectic career spans music, sports, and entrepreneurship. As a rapper, he wrote and performed the NBA's Emmy Award-winning "I Love This Game" campaign and the New York Knicks anthem "Go NY Go." His writing often reflects his adventurous spirit, blending humor with extreme challenges like ultra-marathons. An owner of the NBA's Atlanta Hawks, Itzler balances his professional pursuits with family life in Atlanta, where he resides with his wife, Spanx founder Sara Blakely, and their children.