Joseph Trevor Wicks MBE, also known as The Body Coach, is a British fitness coach, TV presenter, and author. Born on September 21, 1985, Wicks is a man on a mission to rescue people from the dieting industry, as stated on his website. He is sick and tired of people struggling on low-calorie diets and meal replacement shakes. To combat this issue, Wicks created the 90 Day SSS Plan, which has already worked for over 100,000 people worldwide. He believes that this plan will transform people's lives and the way they see nutrition forever.
Wicks, also known as The Body Coach, is a household name in Britain and is considered a national treasure. He gained popularity through his lockdown hit "PE With Joe" YouTube videos, which have been viewed 80 million times. Wicks is also a prolific author, with several best-selling books to his name, including "Lean in 15 - The Shift Plan," "Lean in 15 - The Shape Plan," "Lean in 15 - The Sustain Plan," "The Fat-Loss Plan," "Cooking for Family and Friends," "Joe's 30-Minute Meals," "Veggie Lean in 15," "Wean in 15," and "30 Day Kick Start Plan." These books have helped him establish himself as Britain's favorite healthy cook and fitness sensation.