Nir Eyal

Nir Eyal is a bestselling author renowned for his expertise in behavioral psychology and technology. His influential works include "Hooked: How to Build Habit-Forming Products," a finalist for the 2014 Goodreads Choice Awards, and "Indistractable: How to Control Your Attention and Choose Your Life," nominated for the 2019 Goodreads Choice Awards. Both books explore the intersection of human behavior and product design, offering insights into habit formation and attention management.

Eyal has shared his knowledge as a lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His writing, which spans technology, psychology, and business, has been featured in prominent publications such as the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Through his research and thought leadership, Eyal has established himself as a leading voice on the impact of technology on human behavior.