Seth Godin

Seth Godin is a bestselling author, entrepreneur, and teacher who has dedicated himself to enlightening and inspiring people for over three decades. He is well-known for his daily blog, which has been running for more than ten years, and his numerous projects aimed at teaching and empowering others. Godin has authored ten bestselling books that have been translated into over 38 languages, making him a global authority on marketing and work.

Godin has made significant contributions to the world of business and marketing. He founded Yoyodyne, an interactive direct marketing company, which was later acquired by Yahoo! in 1998. His work as a writer, speaker, and thought leader has earned him numerous accolades, including being chosen as one of 21 Speakers for the Next Century by Successful Meetings and being consistently rated as one of the best speakers by his audiences. Godin has also been inducted into the Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the Guerrilla Marketing Hall of Fame.

In addition to his work as an author and speaker, Godin is a pioneer in online education and a successful entrepreneur. He founded Squidoo.com and the altMBA, an online business school that has received widespread acclaim. Godin's blog, which can be found by typing "seth" into Google, is the most popular marketing blog in the world. He has also served as the Vice President of Direct Marketing at Yahoo!, where he used his expertise to help the company grow and thrive. Godin's contributions to business, marketing, and education have had a profound impact on countless individuals and organizations around the world.
Non-Fiction Books
# Title Year
1 Business Rules of Thumb 1987
2 Business Rules of Thumb (With: Chip Conley) 1987
3 Ultra Secrets of Game Boy Secrets 1991
4 Guerrilla Marketing for the Home-Based Business (With: Jay Conrad Levinson) 1991
5 Quick Lit 1992
6 The 1996 Information Please Business Almanac & Sourcebook 1993
7 Smiley Dictionary: Cool Things to Do with Your Keyboard 1993
8 Video Renter's Bible: What to Rent Tonight 1993
9 Foolproof Lotus 123 1993
10 Foolproof DOS 1993
11 Foolproof Wordperfect 1993
12 Foolproof Windows 1993
13 Point and Click Investor 1994
14 E-mail Addresses of the Rich & Famous 1994
15 The Executive's Yellow Pages 1995
16 Best of the Net 1995
17 Emarketing 1995
18 Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People into Extraordinary Leaders 1995
19 Point and Click Jobfinder: How to Get a Great Job Online 1996
20 The Traveler's Yellow Pages 1996
21 Presenting Digital Cash 1996
22 Official Rules of Life 1996
23 Point & Click Business Builder 1996
24 If You're Clueless About Retirement Planning and Want to Know More 1997
25 If You're Clueless about Mutual Funds 1997
26 If You're Clueless about Insurance and Want to Know More 1997
27 Bartender's Guide 1997
28 If You're Clueless About Saving Money and Want to Know More 1997
29 The Best of New York 1997
30 Technophobe: The Unabomber Years 1997
31 Rules of the Game of Football 1997
32 Technophobe: The Unabomber Years (With: Jack Levin) 1997
33 The America Online Insider's Guide to Finding Information Online 1997
34 Poker: Over 25 Games and Variations, Plus Tips, Strategy, and More 1997
35 If You're Clueless about Accounting and Finance 1998
36 Emergency! 1997
37 If You're Clueless about Accounting and Finance (With: Paul Lim) 1998
38 If You're Clueless About Getting a Great Job and Want to Know More 1998
39 You've Got Pictures!: AOL's Guide To Digital Imaging 1998
40 If You're Clueless About Getting a Great Job and Want to Know More (With: Beth Burns) 1998
41 The Totally-Terrific $10,000 Trivia Challenge 1998
42 The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and No Money 1998
43 If You're Clueless about Selling: And Want to Know More 1998
44 New Moon: Sports 1999
45 Online Auctions for Yahoos Making Money and Having Fun on Yahoo! Auctions 1999
46 Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. 2000
47 The Fat-Calorie-Sodium Counter 2000
48 The Kitchen Counter 2000
49 Getting Around New York 2000
50 The Essential Traveler 2000
51 The Pocket Almanac 2000
52 Internet Road Map 2000
53 The Glove Compartment Guide 2000
54 The Backyard Gardener 2000
55 The Wine Guide 2000
56 Rules of the Game of Golf 2000
57 Eating in New York 2000
58 The Desk Almanac 2000
59 Windows 95 2000
60 The Big Red Fez: How to Make Any Web Site Better 2002
61 Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change 2002
62 Purple Cow: Transform Your Business by Being Remarkable 2003
63 Free Prize Inside!: The Next Big Marketing Idea 2004
64 Everyone's an Expert 2005
65 The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable 2005
66 Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas 2006
67 The Dip: A Little Book That Teaches You When to Quit 2007
68 Meatball Sundae: Is Your Marketing Out of Sync? 2007
69 Tribes: We Need You to Lead Us 2008
70 Making Money On The Web 2009
71 All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All 2009
72 Linchpin: Are You Indispensable? 2010
73 Graceful 2010
74 We Are All Weird: The Myth of Mass and The End of Compliance 2011
75 Poke the Box 2011
76 The Icarus Deception: How High Will You Fly? 2012
77 This Might Work: Collected Writings 2012
78 V is for Vulnerable: An Alphabet for People Who Want to Make a Difference 2012
79 Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 2012
80 Permission Marketing: Turning Strangers Into Friends And Friends Into Customers 2014
81 What To Do When It's Your Turn 2014
82 Leap First: Creating Work That Matters 2015
83 This Is Marketing: You Can't Be Seen Until You Learn to See 2018
84 The Practice: Shipping Creative Work 2020
85 The Song of Significance 2023
86 This Is Strategy: Make Better Plans 2024
Seth Godin Anthologies
# Title Year
1 The Library Book 2012