Steve Krug (pronounced "kroog") is a usability consultant and author best known for his influential works on web usability. His book "Don't Make Me Think: A Common Sense Approach to Web Usability," now in its third edition, has sold over 700,000 copies and remains a cornerstone in the field. He also authored the usability testing handbook "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," which complements his first book with practical testing methodologies.
With over 25 years of experience as a usability consultant, Krug has worked with prominent clients including Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund. His writing distills complex usability principles into accessible, common-sense guidance, reflecting his hands-on expertise. He operates his consulting firm, Advanced Common Sense, from Chestnut Hill, Massachusetts.
Krug currently dedicates his time to writing and conducting usability workshops while occasionally indulging in his passion for classic films. His books continue to shape best practices in web design and user experience, cementing his reputation as a leading voice in the field.