Rochelle B. Weinstein is a best-selling author of contemporary fiction novels. She was born and raised in Miami, Florida, alongside her siblings Ron, Randi, and Robert. Growing up, Weinstein was an avid reader, often found with books from authors such as Judy Blume and Sidney Sheldon. After graduating from the University of Maryland, she moved to Los Angeles and began working in advertising at the LA Weekly, where she handled promotions and advertising for record labels and film studios.
Weinstein later returned to Miami and worked as an Account Executive at the prestigious "Beber Silverstein & Partners" before joining The Miami Herald. At The Miami Herald, she managed the promotions, marketing, and advertising for all the record labels working with The Box Music Network. Her offices were located on South Beach, where she was frequently visited by record executives and musicians. Weinstein found her work to be both fun and exciting, as it involved listening to great music and meeting talented superstars.
Weinstein is the USA Today and Amazon bestselling author of seven novels, including "What You Do To Me," "When We Let Go," "This Is Not How It Ends," "Somebody's Daughter," "Where We Fall," "The Mourning After," and "What We Leave Behind." She is currently working on her eighth novel, which is set to release in February 2025. Weinstein is known for being an avid reader, having been raised by the works of Sidney Sheldon and Judy Blume. She is also a former entertainment industry executive and splits her time between sunny South Florida and the mountains of North Carolina. In her free time, Weinstein enjoys sharing monthly book recommendations at Women Writers, Women's Books, teaching workshops at Nova Southeastern University, hiking, reading, and finding the world's best nachos.